Goal & Approach
The goal was to create a scalable social media campaign that complemented the new HGTV season while introducing the show’s theme to digital audiences.
Henimo Group began by analyzing the program’s content library and existing social presence to understand the brand, audience, and creative opportunities. From there, the team developed a streamlined production workflow that repurposed archived footage into platform-specific content, supported by creative direction, branding, post-production, and optimization for social media distribution.
Challenge
From Scratch needed a content partner capable of maximizing an existing media library while maintaining the show’s established identity and visual style.
The challenge was not simply editing archived footage, but transforming years of existing content into fresh, engaging, social-first creative that felt native to each platform. Henimo Group developed a repeatable workflow that converted long-form television assets into compelling short-form content designed to capture attention, strengthen audience engagement, and generate excitement for the new season.
